Value Proposition

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• hugo

Unfinished article

A value proposition is a statement that answers WHY someone should do business with you.

Not to be confused with:

• brand slogan
• catch phrases
• positioning statement

A value proposition should be compelling and meet these criteria:

1. Specific what are the benefits if someone uses your product or service
2. Pain focused how will this fix your customers problem or improve their life
3. Exclusive how does it set you apart from competition.

It should tell people what you do, who you do it for and how you do it differently.

Types of Value Proposition

1. Company Value Proposition
2. Home Page Value Proposition big bold statement on web site.
3. Category Value Proposition
4. Product Value Proposition each product needs it’s own value proposition.

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